Challenge
A large community health system serving a target market within a short distance of two major metropolitan areas was looking to maintain a dominant market share position in its key service lines and establish a stronger regional brand identity for the overall system
Approach
Supported and directed senior leadership through a focused education, visioning, planning, initiative prioritization, and budgeting process for redesigning and re-launching the organization’s digital marketing channel
Provided ongoing decision support and guidance throughout the implementation process
Results
Developed and deployed customer-facing capabilities resulting in continued rapid growth in market share and establishing the organization as a national leader in on-line offerings to patients
Currently in the process of redefining its web marketing strategy and on-line offerings to secure its continued success