Challenge
This regional senior care health system located in the Southeast had grown rapidly through acquisition but lacked an effective approach to leveraging its brand identity throughout the markets it served
The client was looking to increase brand awareness, fill service gaps and create a consistent environment for its associates across almost 100 facilities and locations
Approach
Led executive leadership through a process of education, idea generation, and strategy development on the virtual “experience” it would offer to employees, providers and both the communities and health system constituents
Identified and addressed the technical and operational requirements associated with the plan
Results
Comprehensive plan for leveraging the web to help achieve an organizational vision of becoming THE “one source for senior life management strategies and services”
Established a detailed framework for investment and key decision support tools to secure near-term success