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Mid-Atlantic Community Health System: Re-defining Customer-Facing Operations
Industry: Healthcare
Challenge
- A large community health system serving a target market within a short distance of two major metropolitan areas was looking to maintain a dominant market share position in its key service lines and establish a stronger regional brand identity for the overall system
Approach
- Supported and directed senior leadership through a focused education, visioning, planning, initiative prioritization, and budgeting process for redesigning and re-launching the organization’s digital marketing channel
- Provided ongoing decision support and guidance throughout the implementation process
Results
- Developed and deployed customer-facing capabilities resulting in continued rapid growth in market share and establishing the organization as a national leader in on-line offerings to patients
- Currently in the process of redefining its web marketing strategy and on-line offerings to secure its continued success
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