|
|
Regional Senior Care Health System: Driving Market Penetration Through Value Innovation
Industry: Healthcare
Challenge
- This regional senior care health system located in the Southeast had grown rapidly through acquisition but lacked an effective approach to leveraging its brand identity throughout the markets it served
- The client was looking to increase brand awareness, fill service gaps and create a consistent environment for its associates across almost 100 facilities and locations
Approach
- Led executive leadership through a process of education, idea generation, and strategy development on the virtual “experience” it would offer to employees, providers and both the communities and health system constituents
- Identified and addressed the technical and operational requirements associated with the plan
Results
- Comprehensive plan for leveraging the web to help achieve an organizational vision of becoming THE “one source for senior life management strategies and services”
- Established a detailed framework for investment and key decision support tools to secure near-term success
|